Every business going is doing their best to get Instagram followers and makeup companies are no different. There is one makeup company who is taking the world and Instagram by a storm. That company is called Lime Crime. This so called cult makeup brand company has more than two million followers. In reality, to claim that Lime Crime is a cult makeup brand is not accurate. Doe Deere is the CEO and fearless Unicorn Queen, but, she has not started a cult based on makeup wearers. Lime Crime did what all great companies should be doing and that is to create a brand that is unique and sought after. With over two million followers on Instagram, that brand is very successful and growing at an astonishing rate.

When it comes to an ecommerce cosmetic brand business model, Doe Deere and Lime Crime are leaders of the pack. Doe and the staff of Lime Crime know how to meet the needs of customers and build a brand. Top that off with a product that is highly requested and you have a winning situation for both the customer and the business. Having two million followers on any social media site speaks volumes about how well received a company and their products are. As we can see, Lime Crime is a brand that makeup users have come to know, like and trust.

Lime Crime has been encouraging their users to post photos of themselves on Instagram @limecrimemakeup. Lime Crime is all about the freedom of personal expression and since the brand is built around that basic idea, Instagram and their users are very happy to post their photos using Lime Crime makeup. The colors of this makeup are bright and fun, like a makeup should be. That was one of the many problems with the makeup in the past. When a makeup lacks color and does not allow freedom of personal expression, users get board. That’s why Lime Crime has become so successful, they love freedom and provide the colors that people love. Regardless of what you know about Doe Deere the queen of the unicorns or Lime Crime, you owe it to yourself to check them out.  Make sure you check out what they have to offer on UrbanOutfitters.