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Monthly Archives: October 2016

Working On A New Advertising Campaign

After careful consideration, my team decided that we needed to take a fresh look at our advertising efforts. We have been in business for five years now. We mostly deal with phones sales, but a lot of our incoming calls are coming directly from our website. Users were finding our site on their own because we were using keywords to drive them to our business. However, the quality of some of the calls we received was very low. Also, we felt like we weren’t tapping into the market with our approach to advertising because our keyword and SEO knowledge, as a group, was on the lower end. We decided to work with professionals to maximize our outreach to new customers.

One of the team members of my company brought a new advertising company to my table one day. The company is called White Shark Media, and they are a Google Adwords Premier SMB Partner. I looked into what it takes to be a Google Adwords SMB Partner, and I found that the requirements for the partnership program with Google are rather strict. Actually, Google’s team picks which companies can join the partnership program, so they only let the best, top-notch businesses become partners. This made me feel more confident in working with White Shark Media. Then, I started reading about their services, and I was shocked to find out how much they can provide in actual click through rates and advertising overall.

White Shark Media offers a number of free tools and evaluations. My company took their free adwords performance evaluation, and we read through the feedback that their specialist provided. The assessment is risk free, and it gives you a great idea of what kinds of obstacles that your company is dealing with in terms of their advertising program. The free evaluation also shows what White Shark Media can do for your advertising campaign, and they tell you the price, of course.

Information From White Shark Media About Keywords

One of the SEO specialists at White Shark Media wrote this compelling article about keyword targeting that I wanted to pass on to anyone considering changing their advertising strategies. If you are having a low click rate on your site or experiencing any other kind of lag in your marketing efforts, fixing it could be as simple as changing your keywords. The information in this article made me feel like I could trust White Shark Media to do the right thing for my company’s campaign. The article talks all about the importance of knowing how to order your SEO keywords, and it discusses how search engines are operating more intelligently.


As the need for a strong educational background continues to grow, more and more parents are looking for ways to become more involved in the classroom process. Unfortunately, the traditional educational system often makes the classroom and educational process less than transparent for parents as they not be able to get the information needed to stay on top of their kid’s education.

 

While the educational process has been hard to follow for some parents, a new application that has increased in usage dramatically over the past few years has brought an incredible amount of communication and transparency to the classroom. The latest application, which is called Class Dojo, is a tech app that can be accessed by any teacher, student, or parent in the world. The application has the goal of brining teachers, parents, and students closer together in an effort to ensure that everyone is aware of what is going on in the classroom on a daily basis.

 

All parties of the classroom on a regular basis can use the application. Teachers can use ClassDojo to post schedules and syllabuses, email parents, provide updates of what is going on, and give suggestions of how students and parents could continue the education from home. Parents can use the application to email teachers, read about what their kids are doing each day, and check grades and test scores. Students can use the application as a safe social network, to check their schedule, and even get help with homework.

 

The usage of ClassDojo has continued to increase dramatically over the past few years. It is estimated that over half of schools use Class Dojo, or a similar application and that the number of users will increase exponentially in the future. Because of the high usage and future demand, the application has received a lot of interest from investors. ClassDojo recently closed on a $21 million venture capital cash infusion, which will help them to further develop the application, market to a wider audience, and find other useful ways to enhance the classroom experience. Thus far, the company has completed a number of incubator programs and has raised over $31 million.

 

Find out more about ClassDojo:

http://www.businessinsider.com/ed-tech-startup-classdojo-is-going-viral-2016-7


Running a well respected business is a tricky and challenging activity. For one thing, there is no way to predict when someone is going to spread some false rumors about a company. Even companies that are very good at pleasing customers are going to attract some bad reviews for a wide variety of reasons. However, there is a chance that one could reduce the occurrence of bad reviews. There are a few methods that one could try in order to reduce the chances that a customer is going to write a scathing review dipped in negativity. Therefore, the business owner does not have to resign to the idea of having his business destroyed by a negative review.

One thing that a business owner needs is a clear purpose. The business owner needs to have a clear idea of what he wants with his company. For one thing, this helps the business owner move forward with his business. He is also likely to make it into a successful area with his clear purpose. He is also able to move forward with the products that he needs to sell in order to bring forth his purpose to himself and any partners that are working for him.

The next important part is to make sure that the purpose is clearly stated to the people who hold the stakes to the company. When the stakeholders have a clear vision of the purpose and the vision of the company and the business owner. They are more likely to get behind it and fund it so that it could grow as a company. There are a lot of things that go into a well defined corporate plan. Among the different aspects of a corporate plan is an exit strategy. For one thing, investors are looking for a way to not lose a lot of money.

 


Doe Deere Guest of a Guest Interview
Doe Deere is the founder of Lime Crime. Lime Crime is a highly successful makeup business that sells primarily online. People can browse countless shades of lipsticks, eyeshadow, liner, glitter, hair chalk, and so many more products! All of the products were created by someone who has a passion for makeup. That person is Doe Deere. If you’ve ever seen Deere, your first thought is most likely striking. She’s got flawless skin, gorgeous hair, and her makeup is always flawless. She’s known as the queen of the unicorns and it’s so easy to see why. It’s because whenever you lay eyes on her, you automatically sense something magical about her appearance. She was able to recreate her look for others by coming out with a successful makeup line called Lime Crime.

The reason Lime Crime has been so successful is because Deere is a very ambitious individual. She’s had a drive to be successful ever since she was a young girl growing up in Russia. She developed a passion for makeup and a thick skin very early on. Those are the two components necessary when running a successful makeup company. Deere is no stranger to criticism but she always seems to rise above and remain on top. She’s passionate about her product and she knows it looks good! It’s important to see the CEO of a business using their product and raving about it.

Deere has always been a unique individual. The typical shades of pink and red lipstick that you see in the store would not satisfy her. She needed something more and something different. She knew others had to feel the same and that’s why there are so many different shades of lime crime lip colors. Deere does not discriminate against anyone. Her products are for the young and old as well as men and women. She understands that makeup is a true art form and many like to think of their face as the canvas. Deere experiments with all different colors and she feels that others should too. She even shows off their looks in her lime crime lookbook.

Deere didn’t get her start in makeup although she had a passion in it. Deere started out as a musician and as someone in a marketing role. Her former jobs brought her where she is today. They taught her the valuable skills necessary in running a business. They taught her to be determined and how to sell a product. Before that, however, Deere started her very own small business when she was a young teenager in Russia. She told temporary tattoos. This shows that from very early on, Deere knew she had a skill set for selling people things that look good. It’s no wonder that Lime Crime has been so successful.

Overall, you can’t think Lime Crime without thinking Doe Deere. That’s because Deere epitomizes the products that she has created. She’s always rocking the bright lips and bright hair. Her makeup stays on flawlessly and that’s because she’s using a product she believes in, her product.

 


There are a lot of times you may want to make your online reputation better. You may have made a mistake in the past and are paying for it with your reputation. There are ways to help make it better and keep people believing in the business you are running.

Say Sorry

If what you did was something of a slip up, then a simple sorry may be enough to make things better for you and your business. This way you can get a better reputation and hopefully end any issues you may have with what happened. You would be surprised at what can help when things look bad like this.

Keep Working

Moz.com says that you should keep the business going when you hit a snag like this. It’s because your business still doing what it needs to while there is an issue like this shows you are committed and are still going to serve your customers.

Create New Articles

Another way to keep your reputation going is to create new content. This way you can start to bury the articles that are not so good or are not a great reflection on the company you are running. If you can, you should create as much new content as possible with different angles in order to get better items out there.

Delete Content

If possible, you should try to delete content that is not a good reflection on you or your business. This way it gets off the internet. You may have a harder time at this, but some places will delete content that is not current or that are not good for them or you.

Hire a Company

Another great thing to do is to hire a company that will do all this for you and more. Bury Bad Articlces is a great company that can help you to look better online and that can help your company or yourself to get better even when there has been articles that are not flattering. They know the tricks and can get a lot more done in a short amount of time.

Getting a great online reputation is not hard, but keeping it can be. That is why it’s so important to try to change things that may have caused your problems in the past or that are not good for your business. Contact Bury Bad Articles and see what they can do for you.