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Category Archives: Digital Marketing

Working On A New Advertising Campaign

After careful consideration, my team decided that we needed to take a fresh look at our advertising efforts. We have been in business for five years now. We mostly deal with phones sales, but a lot of our incoming calls are coming directly from our website. Users were finding our site on their own because we were using keywords to drive them to our business. However, the quality of some of the calls we received was very low. Also, we felt like we weren’t tapping into the market with our approach to advertising because our keyword and SEO knowledge, as a group, was on the lower end. We decided to work with professionals to maximize our outreach to new customers.

One of the team members of my company brought a new advertising company to my table one day. The company is called White Shark Media, and they are a Google Adwords Premier SMB Partner. I looked into what it takes to be a Google Adwords SMB Partner, and I found that the requirements for the partnership program with Google are rather strict. Actually, Google’s team picks which companies can join the partnership program, so they only let the best, top-notch businesses become partners. This made me feel more confident in working with White Shark Media. Then, I started reading about their services, and I was shocked to find out how much they can provide in actual click through rates and advertising overall.

White Shark Media offers a number of free tools and evaluations. My company took their free adwords performance evaluation, and we read through the feedback that their specialist provided. The assessment is risk free, and it gives you a great idea of what kinds of obstacles that your company is dealing with in terms of their advertising program. The free evaluation also shows what White Shark Media can do for your advertising campaign, and they tell you the price, of course.

Information From White Shark Media About Keywords

One of the SEO specialists at White Shark Media wrote this compelling article about keyword targeting that I wanted to pass on to anyone considering changing their advertising strategies. If you are having a low click rate on your site or experiencing any other kind of lag in your marketing efforts, fixing it could be as simple as changing your keywords. The information in this article made me feel like I could trust White Shark Media to do the right thing for my company’s campaign. The article talks all about the importance of knowing how to order your SEO keywords, and it discusses how search engines are operating more intelligently.

Status Labs is a top reputation management firm based in Austin, Texas. Recently, they put together a list of great tips for creating a successful public relations pitch and shared it online for anyone who is curious.

The first tip is to stay on topic. If you fully explore and research the topic you are pitching on it will help a lot. You don’t want to make enemies of journalists by contacting them unnecessarily. They may block you out of anger and that is the kiss of death for any PR person.

The second tip is to fashion your message into an elevator pitch. Journalists are very busy people. They do not want to spend their time on something until they are already confident that it is worthwhile. Keep your email pitches at a length of fewer than 6 sentences and if you have to include a press release include it at the bottom of the email after your signature so journalists are not forced to read it.

The third tip is to know your contact. You must know the status of the person you are pitching within their organization. It is always better to send your pitch to the highest ranking person available to you. This will typically be the Managing Editor. You should put in effort to connect with them on social media. If you share their content with your own network they will be more amiable towards you in the future.

The fourth tip is to offer your journalistic contacts the world and more. You must go above and beyond to satisfy their questions in a timely manner. If you make their job easier it improves the odds that they will want to work with you again in the future.

The fifth tip is to be a storyteller. You are pitching a great story not just selling them an advertisement.

Status Labs was formed in 2012. Since that time, they have helped thousands of businesses improve their reputation online. They help their customers to engage their audiences with great content that makes them purchase. Status Labs is now an international corporation with offices in New York, San Francisco, and Sao Paulo.

More information for Status Labs:

Mike Paul, the “Reputation Doctor” is coming to Status Labs in a board advisory position. Paul will be providing counsel and strategic guidance to Status Labs. Paul is the executive in charge of Reputation Doctor LLC.

Paul understands the importance of good public relations and effective crisis management. His clients include a very impressive list of several major corporations. Paul has also been a frequent guest on cable television and other media. By forming a strategic partnership with Status Labs, Mike Paul can help the firm better serve those clients in desperate need of help.

Status Labs is an Austin, TX firm that specializes in reputation management. Specifically, the firm helps those whose good name is suffering from major online reputation woes. Businesses and professionals cannot effectively run their endeavors when a name is suffering from reputation issues. Similarly, personal lives suffer when document dumps occur or private matters become public.

Status Labs aids in the repair of reputations. The firm is definitely doing something right. Revenues have increased over 900% since the founding of the company in 2012. The Austin office has moved to the prestigious business district in the city, another sign of success. Success is defined by helping and pleasing clients. Status Labs has helped over 1,500 clients over the course of three short years.

Darius Fisher is the “wizard” behind Status Labs. Fisher previous worked as an advertising copywriter so he knows just how important it to write outstanding material to help establish a brand or image. When a reputation has been undermined in some way, it becomes even more important to craft online content on websites, social media, and elsewhere in order to get a reputation back on track. Status Labs performs numerous tasks that fall under such a description.

Businesses most definitely have to maintain a good image online. If not, customers are going to stay away. Honestly, so might potential employees and business partners. Unless definitive steps are taken to fix these problems, nothing positive is going to happen.

The new partnership with Mike Paul proves Status Labs is committed to bring aboard the best possible experts to help its clients.