June 29, 2016
Status Labs is a top reputation management firm based in Austin, Texas. Recently, they put together a list of great tips for creating a successful public relations pitch and shared it online for anyone who is curious.
The first tip is to stay on topic. If you fully explore and research the topic you are pitching on it will help a lot. You don’t want to make enemies of journalists by contacting them unnecessarily. They may block you out of anger and that is the kiss of death for any PR person.
The second tip is to fashion your message into an elevator pitch. Journalists are very busy people. They do not want to spend their time on something until they are already confident that it is worthwhile. Keep your email pitches at a length of fewer than 6 sentences and if you have to include a press release include it at the bottom of the email after your signature so journalists are not forced to read it.
The third tip is to know your contact. You must know the status of the person you are pitching within their organization. It is always better to send your pitch to the highest ranking person available to you. This will typically be the Managing Editor. You should put in effort to connect with them on social media. If you share their content with your own network they will be more amiable towards you in the future.
The fourth tip is to offer your journalistic contacts the world and more. You must go above and beyond to satisfy their questions in a timely manner. If you make their job easier it improves the odds that they will want to work with you again in the future.
The fifth tip is to be a storyteller. You are pitching a great story not just selling them an advertisement.
Status Labs was formed in 2012. Since that time, they have helped thousands of businesses improve their reputation online. They help their customers to engage their audiences with great content that makes them purchase. Status Labs is now an international corporation with offices in New York, San Francisco, and Sao Paulo.
More information for Status Labs:
February 9, 2016
Mike Paul, the “Reputation Doctor” is coming to Status Labs in a board advisory position. Paul will be providing counsel and strategic guidance to Status Labs. Paul is the executive in charge of Reputation Doctor LLC.
Paul understands the importance of good public relations and effective crisis management. His clients include a very impressive list of several major corporations. Paul has also been a frequent guest on cable television and other media. By forming a strategic partnership with Status Labs, Mike Paul can help the firm better serve those clients in desperate need of help.
Status Labs is an Austin, TX firm that specializes in reputation management. Specifically, the firm helps those whose good name is suffering from major online reputation woes. Businesses and professionals cannot effectively run their endeavors when a name is suffering from reputation issues. Similarly, personal lives suffer when document dumps occur or private matters become public.
Status Labs aids in the repair of reputations. The firm is definitely doing something right. Revenues have increased over 900% since the founding of the company in 2012. The Austin office has moved to the prestigious business district in the city, another sign of success. Success is defined by helping and pleasing clients. Status Labs has helped over 1,500 clients over the course of three short years.
Darius Fisher is the “wizard” behind Status Labs. Fisher previous worked as an advertising copywriter so he knows just how important it to write outstanding material to help establish a brand or image. When a reputation has been undermined in some way, it becomes even more important to craft online content on websites, social media, and elsewhere in order to get a reputation back on track. Status Labs performs numerous tasks that fall under such a description.
Businesses most definitely have to maintain a good image online. If not, customers are going to stay away. Honestly, so might potential employees and business partners. Unless definitive steps are taken to fix these problems, nothing positive is going to happen.
The new partnership with Mike Paul proves Status Labs is committed to bring aboard the best possible experts to help its clients.